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analog imperfections

analog imperfections or *the architecture of clothing* from the Swiss Riviera

Designer: Hedvig Rivo & Magdalena Neuhauser

for women* who seek the joy of aesthetics* who know the power of a deceptively simple but subtly designed garment* who appreciate the craft of making beautiful details for an analog object

The Ai womenswear originates from the intersection of architecture and fashion. The garments are designed by an architect and a mathematician for the pleasure of the aesthetics. They use strong geometrical elements to express the symbiosis of body and fabric.

Designed aesthetics have an idea with a structure behind. A structure created with only a few well-chosen and well-combined elements. That is our manifesto.

We would like to provide a transparent value chain for our products, by buying, producing and selling in Europe. Every item has a transparency card to show the origins of the clothing.

We believe that some well-constructed, pleasant and comfortable pieces of clothes have a place in our wardrobe – if they are treated like friends: wearing them regularly, taking care of them and especially for a long while. As to find that pleasure in the aesthetics of everyday..

analog imperfections

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